Collect new leads
via WhatsApp & Co.

Offer trade fair visitors an interactive self-service experience via WhatsApp – simply by scanning a QR code and without installing an app. Turn stand visitors into valuable leads and increase the efficiency of your trade fair presence.

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How does it work?

Our solution supports your trade fair presence with an interactive WhatsApp chatbot – from the first contact via QR code to automated lead qualification – personalised and perfectly integrated into your exhibition appearance.
1.
QR-Code / Button / Link

The user simply scans a QR code, which is either displayed on a website or printed on an analogue medium such as a flyer or poster.

2.
WhatsApp opens

A special link opens WhatsApp directly on the user's smartphone. All they have to do is send a start message and the system is fully operational.

3.
Registration completed

Users now have numerous options at their disposal, such as the WhatsApp newsletter, surveys and feedback, product information, a live chat, exclusive offers, competitions and much more.

Request more information about the exhibition chatbot!

1. Extremely low entry barrier

Visitors simply scan a QR code and can immediately interact with the trade fair message, making it easier to participate and maximising accessibility – all without the need for an additional app.

2. Automated support – 24/7

The chatbot can immediately answer questions about products, events and exhibition stands, so that visitors are always optimally supported, even when the stand personnel are at full capacity.

3. Effective lead generation

The trade fair representative can collect valuable information by asking visitors specific questions. This automatically generates qualified leads that are transferred directly to the CRM system.

4. Increasing trade show efficiency

The chatbot makes visiting the trade show more exciting through interactive features such as surveys, contests and product suggestions, and actively engages visitors, which increases the perception and success of the exhibition appearance.

Case Studies

We will be happy to provide you with more information on request.

Interactive event chatbot

At the annual Baloise Session, our event chatbot was used to guide guests interactively through the evening programme, automatically generating enriched leads. The data was fed directly into the CRM via API – a combination of entertainment and efficient lead generation.

Slides and leads via WhatsApp

For Berlitz exhibition appearances, we developed a QR code that allows visitors to lectures direct access to presentation slides via WhatsApp. This generated valuable leads that were automatically forwarded to the sales team – a smart solution for following up contacts from exhibitions.

Generating leads via WhatsApp

At the eMobil ‘eNova’ event in Zurich, Volvo used a WhatsApp competition to collect leads for test drives. The participation information was automatically transferred to the internal CRM via API – an efficient solution for acquiring and processing interested contacts.

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Max Mustermann
Max MustermannCEO
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Max Mustermann
Max MustermannCEO
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Max Mustermann
Max MustermannCEO
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Why select Memacon
as your partner for
Conversational Experience?

Request a free CXI audit now

Experience since 2018

As an established partner for smart communication solutions, we have been active in the market since 2018. Thanks to our many years of experience, we understand the dynamics and requirements of modern customer communication and focus on future-proof solutions.

Over 140 successfully implemented projects

With more than 140 successful projects, we have extensive expertise and have mastered a wide range of challenges in the area of Customer Communication Intelligence – from analysis to implementation.

Cross-industry expertise

We have developed and successfully implemented strategies for a wide range of industries, from retail and finance to technology and healthcare. This means we can offer you industry-specific best practices and tailored solutions.

Understanding for multinational organisations

We know how multinational organisations think and operate. Our expertise helps you develop communication strategies that are scalable and aligned with international requirements.

Precise implementation and co-operation

At Memacon, we see ourselves not only as a service provider, but also as your strategic partner. We accompany you from the first analysis to the successful implementation and are at your side for long-term optimisation.