WhatsApp-Chatbots for trade shows: collecting business cards is old school!

In today’s digital world, WhatsApp chatbots have become an indispensable tool for companies to perform a variety of tasks – from improving customer service to optimising business processes. Now, they are also conquering the exhibition sector, a sector where you might not immediately expect them. WhatsApp chatbots offer an innovative solution for overcoming the challenges of trade shows while strengthening visitor loyalty.

This article serves as a source of inspiration and offers companies exhibiting at trade fairs an initial overview of possible areas of application and scenarios. Chatbots can be used, for example, to provide product information, process enquiries about exhibits, answer questions about trade fair events, or as virtual assistants for making appointments and reservations. As an expert in messenger communication and chatbots, Memacon GmbH also offers a ready-made WhatsApp chatbot solution. Please contact us using the form at the bottom of the page.

How to magically attract leads at trade shows and inspire customers

The Memacon WhatsApp chatbot solution for trade shows is a revolution in lead generation. As an interactive guide for products and services, it offers visitors immediate access to all relevant information. Interested parties can use the solution to obtain details on products, services, and special offers.

A decisive advantage is the autonomous creation of a separate lead database. In contrast to conventional trade fair marketing or expensive app solutions, we enable the direct and personalised collection of contact details and interests of trade fair visitors. This gives companies the opportunity to make independent and targeted contact with potential customers, build long-term relationships, and organise their marketing strategies more effectively.

Inclusiveness and international appearance

Our WhatsApp chatbot for trade shows offers a flexible language option that allows you to communicate with prospects in the languages your company wishes to make available, including Arabic and Mandarin. This targeted customisability allows you to target a wide range of international visitors and ensure that information is available in the preferred languages of your target audience. By tailoring the language selection to the needs of your organisation and your customers, you can ensure more personalised and accessible communication. This increases engagement and improves the trade fair experience by minimising language barriers and getting your message across effectively. With our customisable chatbot, you can rely on a future-oriented solution that maximises the international reach of your trade show.

Data protection and security

When implementing a WhatsApp chatbot for trade shows, we attach great importance to data protection and security. Our aim is to offer solutions that comply with the principles of the General Data Protection Regulation (GDPR). To achieve this, we rely on professional messenger software that complies with current data protection regulations. It is ensured that a commissioned data processing agreement (DPA) is concluded with all parties involved, including the software providers, to guarantee the protection of personal data.

In addition, we recommend that companies that participate in trade shows and use the chatbot review their privacy policy and adapt it if necessary. We offer support in the form of general advice and recommendations to help companies comply with data protection regulations and ensure that communication with trade fair visitors is transparent and data protection-compliant.

Module: Appointment booking

With the “Appointment Booking” add-on module, we offer a seamless way to book an appointment for a face-to-face meeting or a product demonstration directly via WhatsApp chat at the trade fair stand. This feature eliminates the need for cumbersome email correspondence or phone calls, making planning easier and more efficient for both parties.

By integrating this module into our WhatsApp chatbot, we not only promote direct communication between exhibitors and trade fair visitors but also increase the chance of high-quality leads. Visitors appreciate the ease of use and flexibility that allows them to optimise their trade fair visit. For exhibitors, this means an improved visitor experience and increased efficiency in the organisation of meetings and product demonstrations.

Module: Interactive information

This module allows visitors to access exclusive content such as interactive use cases, product brochures, white papers, or case studies directly in the chat. This practical function makes it easier for potential customers to obtain comprehensive and immediate information about your products and services without having to physically visit your stand.

Delivering materials via our WhatsApp chatbot is an efficient way to provide valuable information to prospects while reducing the environmental impact of printed materials. For companies, this means an increased reach of their messages and a stronger engagement rate, as visitors can access the content conveniently and without time pressure. This solution promotes not only a sustainable trade fair presence but also deeper interaction with your target group.

Module: Exclusive trade show deals

This module allows visitors to gain access to special trade fair offers or discounts directly via the WhatsApp chat, which are only available via the WhatsApp chatbot. It is the perfect opportunity to increase the attractiveness of your trade fair stand and draw the attention of trade fair visitors specifically to your products and services.

By providing exclusive deals via our WhatsApp chatbot, you create an additional incentive for visitors to engage with your company and take an interest in your offers. This not only encourages engagement at the stand but also allows you to increase sales and build long-term customer relationships. Use the power of direct dialogue to inspire your audience and make your trade show unforgettable.

Module: WhatsApp live chats

Our WhatsApp chatbot for trade shows goes one step further with the “Chat with an expert” add-on module. This unique feature allows your visitors to ask specific questions to an expert directly in the chat – ideal for complex enquiries that go beyond the basic knowledge of the chatbot. The best thing about it: these questions do not necessarily have to be answered by the trade fair staff on site, but can also be answered by specialised teams at your company headquarters. This noticeably relieves the pressure on stand personnel, who are often in short supply.

By offering your trade fair visitors access to expert knowledge without overburdening your stand personnel, you create an outstanding visitor experience and promote customer satisfaction. At the same time, this solution enables efficient utilisation of resources by answering technical questions where the deepest knowledge is available. Use this direct line to generate interest, build trust, and ultimately close successful deals.

The future of WhatsApp chatbots at trade shows

With recent advances in artificial intelligence and natural language processing, chatbots at trade shows are already able to handle complex requests, provide more accurate information about products, services, and trade show highlights, and automate a variety of customer service tasks. These capabilities are no longer just theoretical but are being put into practice and are continuously improving efficiency and interaction with trade fair visitors.

The benefits of WhatsApp chatbots at trade shows described above illustrate their great potential. They are already playing a decisive role in revolutionising the trade fair experience and pointing the way towards a personalised and efficient visitor service. With the constant development of artificial intelligence, we are only at the beginning of what is possible in this area.

At Memacon GmbH, we already offer solutions that make it possible to combine our pre-built industry templates with various large language models, such as ChatGPT. For example, product information, FAQs, or details of trade fair offers can be uploaded to the chatbot systems to answer frequently asked questions more efficiently and speed up other data-based queries. This further improves interaction and service quality at trade shows.

Conclusion

WhatsApp chatbots at trade shows are far more than just an innovative addition – they are a powerful tool that helps exhibitors improve their service and assist visitors faster and more efficiently. Whether by providing information on products, assisting with enquiries or facilitating lead generation and appointments, WhatsApp chatbots play a crucial role in optimising the visitor experience and increasing the efficiency of exhibition stands.

With the continued development and implementation of WhatsApp chatbots in the trade show industry, we can expect a future where trade shows are made more seamless, efficient, and visitor-friendly. This technology allows us to take a significant step towards a more interactive and satisfying visitor experience.

If you would like to find out more about how a WhatsApp chatbot can revolutionise your trade show, please do not hesitate to contact us. We will be happy to discuss the possibilities of our industry solution and support you on the way to a successful deployment.

Interested?

We would be happy to provide you with further details of our industry solution without obligation.