From ecommerce to conversational commerce

Optimise the shopping experience with automated updates, personalised offers and delivery confirmations – directly via WhatsApp & Co., close to your customers and always on their preferred channel.

1.
QR-Code / Button / Link

The user simply scans a QR code, which is either displayed on a website or printed on an analogue medium such as a flyer or poster.

2.
WhatsApp opens

A special link opens WhatsApp directly on the user's smartphone. All they have to do is send a start message and the system is fully operational.

3.
Registration completed

Users now have numerous options at their disposal, such as the WhatsApp newsletter, surveys and feedback, product information, a live chat, exclusive offers, competitions and much more.

1. Personalised communication

: direct contact via WhatsApp and other messaging apps allows organisations to address customers individually, which strengthens the relevance of and loyalty to the brand.

2. Higher response rate

Messenger services are one of the most popular forms of communication worldwide. Addressing customers via WhatsApp & Co. significantly increases the response rate, as customers prefer to interact where they are already active.

3. Automated notifications

Automated updates on orders and personalised offers via messenger provide customers with all the important information they need in real time. This eliminates the need to check the order status or new offers yourself, making the shopping experience easier.

4. Efficient customer care – 24/7

An ecommerce chatbot can answer frequent questions at any time and offer customer service without customers having to rely on business hours. This increases customer satisfaction and relieves the service team.

Christmas customer loyalty

For Aldi Suisse, we created a WhatsApp advent calendar that delighted over 30,000 participants every day. Digital doors offered exclusive deals with links to the online shop and POS activations – an effective combination of customer loyalty and sales promotion for the advent season.

Interactive WhatsApp scavenger hunt

In over 120 JUMBO home improvement stores, a QR code directed customers to a WhatsApp chatbot for a digital scavenger hunt. By sending in hidden codes, they were able to collect exclusive discounts and loyalty points – redeemable right at the checkout and full of shopping fun.

Dream Volvo via Facebook Messenger

For more than five years, Volvo has been enabling customers to put together their dream car in a fun way via Facebook Messenger. Users can try out different configurations, customise details in the Volvo configurator and arrange a test drive directly. This turns the vehicle selection process into an interactive experience – conveniently, inspiringly and directly in the chat.

Experience since 2018

As an established partner for smart communication solutions, we have been active in the market since 2018. Thanks to our many years of experience, we understand the dynamics and requirements of modern customer communication and focus on future-proof solutions.

Over 140 successfully implemented projects

With more than 140 successful projects, we have extensive expertise and have mastered a wide range of challenges in the area of Customer Communication Intelligence – from analysis to implementation.

Cross-industry expertise

We have developed and successfully implemented strategies for a wide range of industries, from retail and finance to technology and healthcare. This means we can offer you industry-specific best practices and tailored solutions.

Understanding for multinational organisations

We know how multinational organisations think and operate. Our expertise helps you develop communication strategies that are scalable and aligned with international requirements.

Precise implementation and co-operation

At Memacon, we see ourselves not only as a service provider, but also as your strategic partner. We accompany you from the first analysis to the successful implementation and are at your side for long-term optimisation.