How Volvo uses WhatsApp to turn ski tourists into qualified leads
Key points of the project
- Industry: Automotive
- Use Case type: Real-world implementation
- Channel: WhatsApp
- Primary goal: Leads
The challenge
Volvo was looking for a smarter way to generate leads beyond traditional landing pages or POS forms. Previous efforts included digital funnels and manual data collection at events – neither offered the scalability, automation, or user experience Volvo envisioned.
The approach
Together with Volvo, we built an interactive lead funnel using WhatsApp. At the heart of the solution was a QR-code-based entry point, strategically placed in ski gondolas across the Alps. Riders could scan the code, which opened a WhatsApp chat with a custom-built bot.
The bot guided users through a short, engaging dialogue and concluded with a branded giveaway. All lead data was automatically collected, validated and transferred into Volvo’s CRM – GDPR-compliant and frictionless.
The result
Dozens of gondolas displayed a full-page A4 poster featuring the QR code. Users enjoyed a seamless, mobile-first experience – and Volvo received a steady stream of qualified leads with no need for manual input. Most importantly, the entire flow felt native and non-intrusive.
What you can learn from this
Physical spaces can easily turn into powerful digital lead generators when paired with the right messaging strategy. WhatsApp provides unmatched accessibility and high conversion rates — even in cold environments like ski gondolas. By automating the handover directly into the CRM, businesses can create a scalable growth engine from day one.
