How dreifive generated leads at OMR 2024 with WhatsApp and Memacon WhatsExpo™
Key points of the project
- Industry: Marketing Agency / Event
- Use case type: Real-world implementation
- Channel: WhatsApp
- Primary goal: Generate Leads
The challenge
At expos like OMR , thousands of visitors stream past exhibition booths — but turning passing interest into qualified leads remains a challenge. Traditional methods like paper forms or badge scans often feel outdated, create friction, or don’t deliver the level of engagement exhibitors want.
dreifive , together with Memacon , wanted a smarter, more interactive solution to capture leads at scale while offering visitors a memorable experience.
The approach
Enter WhatsExpo™ — a WhatsApp -based lead capture system designed for events.
At the Dreifive booth during OMR 2024, visitors were invited to take part in a giveaway. Large displays and booth staff directed attendees to scan a QR code, which instantly opened a WhatsApp chat.
Inside WhatsApp, the chatbot guided users through a short, engaging flow:
- Opting into the giveaway
- Sharing basic lead details directly via chat
- Booking on-site meetings with Dreifive consultants
All data was automatically validated and exported into the CRM, making manual input obsolete.
Beyond lead generation: WhatsApp newsletters in action
Dreifive didn’t stop at lead capture. They also tapped into WhatsApp’s newsletter functionality during the fair. Each afternoon around 5 p.m., all participants who had engaged with the booth received a WhatsApp newsletter inviting them to the booth party.
The effect was immediate: the stand filled quickly, because while almost nobody checks emails during OMR, everyone checks their WhatsApp.
Nobody checks emails during OMR, everyone checks their WhatsApp!!!
The result
During the trade fair, high lead volumes were captured quickly and efficiently. All data flowed seamlessly into Dreifive’s CRM, enabling instant follow-up without manual effort. Visitors could even book appointments with consultants on-site, directly through WhatsApp. The result was a modern, mobile-first experience that stood out clearly from traditional trade fair tactics.
What you can learn from this
WhatsApp has proven to be the perfect lead channel for crowded trade fairs — it is frictionless, familiar to every visitor, and fast to use. Incentives such as giveaways lower the entry barrier, yet still generate qualified leads. With automated CRM handover in place, no time is lost between the first contact and the follow-up, making the entire process both efficient and effective.
