How Sony Music brought the legendary detective series TKKG to life on WhatsApp
How Sony Music brought the legendary detective series TKKG to life on WhatsApp Key points of the project Industry: Entertainment / Audio Use case type: Real-world implementation Channel: WhatsApp Primary goal: Fan engagement & brand revitalization The challenge Generations of children have grown up with the detective
5 reasons why WhatsApp channels are NOT compliant with data protection regulations!
Five reasons why WhatsApp channels are not compliant with data protection regulations! Imagine reaching your target audience with just one click directly on their smartphone – no email, no advertising, no detours. That’s exactly what WhatsApp channels promise, the relatively new feature from Meta that allows comp
When WhatsApp meets AI: Easter bunnies become one-of-a-kind
When WhatsApp meets AI: Easter bunnies become one-of-a-kind Key points of the project Industry: Marketing / Agency Use case type: Real-world implementation Channel: WhatsApp Primary goal: Customer engagement & brand positioning The challenge The agency group dreifive wanted to surprise and re-engage existing clients
How Liebherr Cranes pioneered with WhatsApp
How Liebherr Cranes pioneered WhatsApp for customer service and newsletters back in 2019 Key points of the project Industry: Industrial / B2B Use case type: Real-world implementation Channel: WhatsApp Primary goal: Customer Service & Community Engagement The challenge In the B2B world, especially in highly technical
Using WhatsApp for sales? Only if you avoid these data protection mistakes
Why WhatsApp is so popular in sales – and where the problem begins There is hardly any other communication channel that is as intuitive, direct and ubiquitous as WhatsApp. In Germany, over 80% of the population uses the messenger – and its penetration is also impressive when compared to other European countries. So i
How to spice up summer barbecues with a WhatsApp Grill Advisor chatbot
How to spice up summer barbecues with a WhatsApp Grill Advisor chatbot Key points of the project Industry: FMCG Use case type: Real-world implementation Channel: WhatsApp Primary goal: Branding The challenge Barbecuing is a summer ritual in Switzerland — and ALDI Suisse wanted to add real value to its customers’ expe
