When WhatsApp meets AI: Easter bunnies become one-of-a-kind
Key points of the project
- Industry: Marketing / Agency
- Use case type: Real-world implementation
- Channel: WhatsApp
- Primary goal: Customer engagement & brand positioning
The challenge
The agency group dreifive wanted to surprise and re-engage existing clients with a campaign that went far beyond a simple seasonal greeting. The goal was to create an interactive, playful Easter experience that would both strengthen relationships and showcase the agency’s innovative spirit.
The approach
The campaign started with an email invitation sent to dreifive’s client base. The link led directly into a WhatsApp Easter chatbot. In parallel, customers who had already engaged with the previous WhatsXmas-Christmas calendar were reactivated via WhatsApp Template Message.
Once inside, users answered five short personal questions — for example about their favorite place or their favorite work tool. Based on these dynamic responses, the system generated a custom AI prompt, which was passed to an image generation model.
The result
A unique Easter Bunny image, individually tailored to each participant’s answers and delivered instantly via WhatsApp. This mix of messaging interactivity and AI-powered creativity made the experience highly engaging and shareable.
- High participation rates from both email and newsletter audiences
- Strong engagement thanks to personal, one-of-a-kind results
- Positive client feedback highlighting dreifive’s innovative edge
- Clear positioning of the agency as a pioneer in combining WhatsApp with AI-driven personalization
What you can learn from this
Seasonal campaigns don’t have to stop at simple giveaways. When combined with interactivity and AI, they can become unique, engaging experiences. By linking WhatsApp with image generation, brands can create highly memorable customer moments that stand out. Delivering personalization at scale not only delights participants but also strengthens brand positioning and builds lasting client loyalty.
